Wednesday, May 31, 2017

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Just ask accessories designer Gretchen Maull, who debuted her label, GG Maull, last year. She started her career as a studio assistant at Proenza Schouler in 2006, back when the luxury label was just four years old, and it's where she first realized she wanted to have her own line. Stints at brands like Missoni and Oscar de la Renta followed; she then joined the accessories design team at Calvin Klein, helping conceive a diffusion line (Calvin Klein White) from scratch, down to the hardware. After cutting her teeth on "Made In Italy" design for contemporary and luxury names, Maull wanted to get experience on a more mass brand with production based in China. It was also a label her teen self (and, likely, yours too) would appreciate: Juicy Couture. That job, coupled by a family incident that jolted Maull's career goals into perspective (more on that later) led the Bay Area native to get moving on her own brand, ASAP. Some serendipitously-salvaged leftovers from her Juicy gig were Maull's starter stock for GG Maull, an accessories line designed in NYC and produced at a factory in Italy that works with major luxury names like Dolce & Gabbana and Prada. The brand, which is currently carried at boutiques like Intermix (with some department store stockists on the horizon) has been a labor of love. Starting an accessories company from scratch means doing everything from hustling for celebrity cameos to taking an emergency trip to Italy (where she works with a team she dubs her surrogate "famiglia") when there's a hiccup in production. Ahead, Maull shows us the process of creating and cultivating a luxury handbag label from the ground up. How did your time at Proenza Schouler kick-start your career?

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This $5 Bag Is the Fashion Industry's Latest Obsession

A post shared by smallneeds (@smallneeds) on straw totes, ballet flats, etc.), the mesh tote has French origins. Intended for actual fisherman, it quickly became a grocery shopping standard at Parisian markets for its packable yet expandable quality. Today, we're more keen to wear it with featherweight linen dresses, earth-toned mules, and vintage sunnies. Of course, this isn't fashion's first affair with the market tote; Céline presented a runway version with their Fall 2015 collection. But if you're thirst for authenticity is real, look to Filt. The Normandy-based company was founded in 1860 by French workers who have been creating these goods ever since. Those will set you back at $18, but Amazon is where I copped mine at $8 for two bags. If and when this trend loses its trendiness, no matter: Its sensible value still exists, and then you'll own the chicest shopping tote at Trader Joe's.

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